Empowering Junior and U18 Hockey Players to Reach Their Full Potential
Premier
Hockey Advisory
Services
Friesen Hockey is a trusted hockey advisory firm serving elite junior and U18 players across Western Canada—including British Columbia, Alberta, Saskatchewan and Manitoba. Whether you’re navigating the WHL draft, seeking NCAA or U Sports scholarships, or exploring Junior A opportunities, we have the connections, experience and expertise to expand your options and help advance your hockey career to the next level.
Why Choose Friesen Hockey?
At Friesen Hockey, we have over a decade of experience in junior and collegiate hockey with a hands-on, personalized approach that puts players and families first. Unlike large agencies or pushy sales-driven advisors, we focus on building long-term relationships and offering honest, straightforward guidance tailored to each athlete’s goals.
What Makes us Unique:
Deep connections across WHL, BCHL, AJHL, SJHL, MJHL, NCAA, and U Sports programs
Trusted network of scouts and coaches throughout Western Canada and the U.S.
Personal, one-on-one relationships with every client
Transparent, ethical advising—no hype, no pressure
10+ years of experience in U18, Junior A, Major Junior and college hockey
I believe every player deserves more than just promises—they deserve a real connection and a thoughtful, personalized plan. That’s what truly sets us apart. We’re not here to sign as many clients as possible. We’re here to work closely with the right players and help them reach their full potential.”
—Kelly Friesen, President
Friesen Hockey was created to guide and promote elite hockey players who have been overlooked or undervalued in order to help them achieve their full potential.
Comprehensive Advisory Services
We offer custom, full-spectrum support for players at every level of the development path:
U18 Hockey Players
WHL, USHL, NAHL draft prep
U18, U17 team placement guidance
NCAA and Junior A pathway planning
Junior Players
Tryout strategy and team placement
WHL and Junior A trade, transfer advisement
Academic and off-ice mentorship
College Bound Players
NCAA and U Sports scholarship support
Eligibility and admissions guidance
Direct introductions to coaches and programs
Additional Support When It Matters Most
Beyond core advising, we offer specialized guidance to help players navigate high-stakes situations and critical turning points in their hockey journey.
WHL/NCAA scholarship negotiation guidance
Crisis management for injuries, releases or trades
Access to sports training and mental performance referrals
Personalized scouting reports and draft analysis
Trusted by Hockey Families
Across Western Canada
We’ve helped players from British Columbia, Alberta, Saskatchewan and Manitoba reach WHL, Junior A, NCAA, and U Sports commitments. But beyond the commitments, it’s the honest, respectful, and player-focused approach that families value most.
Real Advice. Real Impact.
Kelly helped guide me through the WHL bantam draft process. He made me aware of all of my options and was very knowledge on the major junior level. I appreciated his time, effort and professionalism throughout my bantam draft year.”
—Jackson Berry, WHL Moose Jaw Warriors
Kelly was very helpful and insightful on walking me through the process of signing with the Swift Current Broncos. I appreciated his insight and knowledge of the WHL contract process in a very important time of my hockey career.”
—Jayden Oleskiw, WHL Swift Current Broncos
Kelly helped me find multiple Junior ‘A’ opportunities and introduced me to the Cranbrook organization in BC. I was very happy with their help in my BCHL commitment. I couldn’t have found a better fit.”
—Noah Leibl, BCHL Cranbrook Bucks
Ready to Talk?
We offer competitive rates that reflect the premium, hands-on service each player receives. While we’re selective in who we work with, we welcome serious inquiries from players and families ready to take the next step.