About
Friesen Hockey
Friesen Hockey was built on the belief that every serious player deserves honest guidance, real opportunity, and someone in their corner who genuinely cares. Founded by Kelly Friesen and operated by Ice Exposure Consulting Inc., our mission is to support and promote elite hockey players—especially those who’ve been overlooked or undervalued—by helping them navigate the complex world of junior and college hockey. Kelly believes in this so strongly, he put his name on it.
Real Support
from People Who’ve Been There
At Friesen Hockey, we offer more than just advice — we offer insight, strategy, and steady support from a team that understands the game and truly cares about your future.
Personalized development plans tailored to your goals, skill level, and career path
Access to an established network of scouts, coaches, and decision-makers across Western Canada and beyond
Ongoing, honest communication with no sugar-coating — just clear, informed advice
Support through every season, whether it’s tryouts, drafts, cuts, or commitments
A long-term partner invested in your hockey journey, not just your next move
The People Behind
Your Path Forward
Kelly Friesen
President
Kelly is the founder and President of Friesen Hockey. He lives in the Saskatoon region with his wife, son and two daughters. He has been entrenched in the junior hockey scene since 2009, as he has held various positions as a scout, advisor and journalist. He formerly held the position as a WHL/NHL draft analyst for Yahoo! Sports from 2011-2017 and has been advising players since 2014. He has developed a large network across North America and Europe.
Chad Taylor
Senior Advisor
Chad is based out of Manitoba where he coaches AAA Hockey. Chad grew up playing hockey and played at all levels from AA, AAA and then the St. James Canadians of the MJHL where he was fortunate to win back-to-back championships and finish top-5 in scoring in his final year. Chad is passionate about the sport of hockey and follows it at every level. He also scouts in the Manitoba Jr. Hockey league and with that has developed countless connections in the junior hockey world. He is looking forward to playing a pivotal role in helping hockey players advance their careers to the next level.
Scouting Staff
Geoff Stevenson
British Columbia
Geoff has coached, scouted and played junior hockey. He focuses on scouting CSSHL and BCEHL players pursuing the BCHL or WHL.
Jeremy Bladen
Alberta
Jeremy grew up playing competitive hockey and has scouted for multiple Jr. A organizations over the last five seasons. He spends a lot of time scouting CSSHL, AEHL and AJHL.
Dan Ukrainetz
Saskatchewan
Dan formerly worked for a couple WHL organizations and has been tracking junior, U18 and U15 hockey for over a decade. He spends a lot of time tracking players out of Saskatoon and North East Saskatchewan.
What You Get
with Friesen Hockey
One-on-one consultations with experienced advisors
A custom development plan tailored to your goals
Monthly check-ins and constant support
Full access to our network of scouts, coaches, and mentors
Honest advice and career-long guidance
Real Advice. Real Impact.
Kelly was a professional in all of his dealings with me. He helped me line up an AP opportunity with an AJHL team and advised on my opportunity with the WHL’s Lethbridge Hurricanes.”
—Shawn Harke, WHL Lethbridge Hurricanes draft pick
I have had a great experience working with Kelly this summer. Kelly was extremely helpful in helping me find the right spot for me. He helped me look and weigh all of my options. He carries himself like a true professional. Nothing but respect for Kelly.”
—Jake Kearley, University of Vermont and University of Calgary commit